Bulk discount: From 5 jars of Ajvar Fine, only €7.50 per jar instead of €7.90.
Save €0.40 per jar. The minimum quantity applies per product. Different products are not counted together. The discount is automatically deducted in the shopping cart.

This Serbian specialty consists of 97% paprika of the old Kurtovka variety. Jelena's parents produce this paprika in their family business in southern Serbia. From sowing to gentle processing and filling the jars – all steps are carried out with loving craftsmanship.
The fertile loess soil in the southern Morava valley, mindfulness and sustainability in dealing with the soil and plants, as well as the decades-long family tradition, are prerequisites for the flourishing of this sun-drenched paprika.
Plant info:
One plant yields approx. 700 – 800 g of fruit, which are harvested at different times depending on ripeness. Approximately one third of the harvest is kept as seeds for the next year.

Jelena's Ajvar contains 97% red paprika.

Serving suggestion:
pure as a dip with cheese, with leafy salads, with avocado, as a side dish to grilled meat, with pasta, with potatoes or rice, as a spread on the pizza crust, as a bread spread

Taste the unadulterated nature and the loving craftsmanship.

Ingredients: 97% red paprika from southern Serbia, rock salt, sunflower oil, wild oregano and a lot of love

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Average nutritional value per 100 g:
E: 292 kJ / 570 kcal
Carbohydrates 9 g
of which sugar 3.6 g
Protein 1.4 g
Salt 1.1 g
Fat 3.1 g 

Hawthorn Puree – 100% Wild Fruit from Nature

A Traditional Wild Fruit with Remarkable Plant Diversity

Wild Harvesting · 100% Fruit · No Added Sugar

Discover the authentic taste of our Hawthorn Puree made from wild hawthorn berries. The small, bright red fruits are carefully harvested from nature and processed into an aromatic fruit puree.

With its pleasantly fruity and tart taste, hawthorn is a special wild fruit that has been valued in European botany and nutrition for centuries.

The Natural Plant Diversity of Hawthorn

Hawthorn berries naturally contain a fascinating variety of secondary plant compounds.

These include, in particular:

• Flavonoids: including rutin and quercetin.

• Procyanidins: natural plant compounds from the polyphenol group.

• Catechin and epicatechin: other characteristic plant compounds.

• Phenolic acids: including chlorogenic acid and caffeic acid.

• Carotenoids: natural plant pigments.

These plant compounds are part of the natural composition of the hawthorn fruit and make it particularly interesting from a botanical perspective.

Authentic Enjoyment – Versatile Uses

Our hawthorn puree can be enjoyed straight from the spoon, as a fruity spread, or as a special addition to yogurt, muesli, and desserts.

What Makes Our Hawthorn Puree Special:

• 100% wild hawthorn berries

• Fruits carefully wild-harvested

• No added sugar – naturally contains sugar

• No artificial flavors or colors

• Authentic, fruity and tart taste

Ingredients

100% wild hawthorn berries.

Recommended Enjoyment

Enjoy 3 × 3 teaspoons daily, either straight or as part of a varied diet.

Average Nutritional Values per 100 g

Wild Harvesting · 100% Fruit · Natural Plant Diversity

Made with love and care – the authentic diversity of nature in a jar.

Wild Apple Purée & Celery – Two wholesome ingredients for a good feeling.

100% natural – fruity and wholesome

Discover an extraordinary combination of wild apples and aromatic celery. Our artisan-made purée combines the natural fruitiness of wild apples with the pleasantly spicy, slightly tart note of celery.

The recipe is deliberately kept simple: Only two natural ingredients – wild apples and celery.

No added sugar, no artificial flavors, no gelling agents, and no unnecessary additives. Carefully processed and made in-house, it creates a wholesome fruit and vegetable specialty with a distinctive character.

Natural plant diversity from wild apples & celery

Wild apples and celery combine two plants with different natural ingredients.

Wild apples naturally contain pectin, polyphenols, and various organic fruit acids. These natural components shape the characteristic taste and properties of the fruit.

Celery contains various secondary plant compounds, including flavonoids and aromatic plant components, which contribute to its typically spicy taste.

Together, they create an extraordinary purée that can be wonderfully integrated into a varied and mindful diet.

Versatile enjoyment – natural and unadulterated

Our celery & wild apple purée tastes particularly good:

• Pure as a small snack

• In muesli or millet porridge

• With coconut or almond yogurt

• As a fruity and spicy addition to savory dishes

For mindful days of enjoyment

Whether for breakfast, as a small snack, or as part of an individually designed dietary routine – our purée offers wholesome enjoyment from just two ingredients.

Recommended intake: 2 × 3 tablespoons daily, pure or combined with other foods to taste.

What makes our purée special

• Only two ingredients: Wild apples and celery

• No added sugar – naturally contains sugar

• No artificial flavors or colors

• No gelling agents

• Made in-house

• Carefully and gently processed

• Wholesome, fruity and spicy taste

Ingredients

Wild apples, celery.

Allergen information: Contains celery.

Average nutritional values per 100 g

Also available as a 5-jar course package

5 jars at €8.00 each = €40.00

For everyone who would like to regularly enjoy this special combination of wild apples and celery.

Wild apples · Celery · No added sugar · Only two ingredients

Wholesome food – in harmony with nature and made with love.

Wild Apple Cider Vinegar – 500 ml

Unfiltered & unpasteurized

Our wild apple cider vinegar is a genuine natural product with a characteristically fruity and tart flavor.

The vinegar is unfiltered and unpasteurized. This allows its natural cloudiness and characteristic components to be preserved.

Wild apples naturally contain various organic acids and secondary plant compounds such as polyphenols. Traditional acetic fermentation turns these into an aromatic, versatile wild apple vinegar.

Ideal diluted with water or for refining salads, vegetables, and dressings.

Cure package: 5 bottles of 500 ml each – €8.00 per bottle

Made from wild apples · unfiltered · unpasteurized

Wild Medlar Puree – 100% Fruit

No added sugar

Hildegard von Bingen's favorite plant

Our medlar puree is made from 100% wild medlar fruits – with no added sugar and their original, fruity and tart taste.

The medlar is an ancient fruit that has become rare today and has been valued for centuries in traditional herbalism and nutrition.

Natural ingredients of the medlar

Medlar fruits naturally contain tannins, polyphenols, flavonoids, pectin, organic acids, and carotenoids, as well as vitamin C and minerals such as potassium, calcium, magnesium, phosphorus, and iron.

The natural tannins, in particular, define the characteristic, slightly tart taste of the wild medlar.

Recommended intake: 3 teaspoons twice daily.

100% wild medlars · no added sugar · original fruit enjoyment

Nutritional information per 100 g:
Energy 175 kJ / 41 kcal
Fat 0 g
of which saturated fatty acids 0 g
Carbohydrates 10 g
of which sugar 4.8 g
Protein 0 g
Salt 0.03 g

MAROS – Traditional delicacy from South Serbia with acacia honey, walnuts & nettle seeds

A piece of South Serbian tradition – full of flavor and natural ingredients

MAROS is a traditional delicacy from South Serbia, made from fine acacia honey, aromatic walnuts, nettle seeds, sesame and lemon.

According to traditional custom, two tablespoons of MAROS were part of the breakfast of people who would then perform their arduous field work. The hearty mixture was a valued part of their daily diet.

Today, MAROS is an exceptional delicacy for anyone who loves traditional foods and special taste experiences.

Enjoy naturally – combine in many ways

Whether enjoyed plain from the spoon, as a special breakfast delicacy or as a refined addition to Greek yogurt, goat cheese, quark or muesli – MAROS combines the fine sweetness of acacia honey with the nutty aroma of walnuts and sesame.

What makes us special

• According to a traditional South Serbian recipe

• With real acacia honey, walnuts and nettle seeds

• Made in-house

• Carefully processed by hand

• Without artificial additives

• Without added refined sugar

Ingredients

Acacia honey, walnuts, nettle seeds, sesame, lemon.

Nutritional values per 100 g

MAROS – traditional delight made from acacia honey, nuts and seeds. Handcrafted with love in the South Serbian tradition.

Wild Blackberry Jam – 100% Wild Fruit from Southern Serbia

Small Wild Berries – Great Plant Diversity

Authentic Wild Fruit Delight · No Added Sugar · 100% Wild Blackberries

Discover the distinctive taste of our wild blackberries from Southern Serbia. Ripened naturally, these small, dark purple fruits develop an intense aroma – pleasantly fruity, slightly tart, and with a delicate natural acidity.

For our Wild Blackberry Jam, we use only carefully selected wild blackberries. Gentle processing creates an authentic fruit specialty with an unspoiled wild fruit flavour.

The Natural Plant Diversity of Wild Blackberries

Blackberries (Rubus fruticosus agg.) belong to the rose family and have been valued in European botany and nutrition for centuries.

They are particularly characterised by their natural plant compounds:

• Anthocyanins: Natural plant pigments that give blackberries their intense dark purple colour.

• Polyphenols: A variety of secondary plant compounds.

• Ellagic acid and ellagitannins: Characteristic components of the blackberry.

Our careful processing aims to preserve the authentic fruit flavour and natural properties of the wild blackberries as much as possible.

Enjoy Naturally

Whether enjoyed plain from the spoon, as a spread, or as a fruity addition to muesli, porridge, yoghurt and desserts, our wild blackberry jam offers versatile enjoyment.

What Makes Our Jam Special

• 100% wild blackberries, wild-harvested

• No added sugar – naturally contains sugar

• No gelling agents or added pectin

• No artificial flavours or colours

• Gently processed and made in-house

Ingredients

100% wild blackberries.

Average nutritional values per 100 g

Also available as a 5-jar course pack

Recommended intake: 2 × 3 teaspoons daily.

100% wild fruit · No added sugar · Natural plant diversity

Made with love and care – the Serbian sun in a jar.

Wild Blueberry Purée – 100% fruit enjoyment

Wild blueberries · Natural enjoyment in the name of longevity

Our wild blueberry purée is made from carefully selected wild blueberries. These fruits are distinguished by their intensely fruity, tart flavor and their natural dark blue color.

Wild blueberries naturally contain anthocyanins, polyphenols, and other secondary plant compounds. Anthocyanins, in particular, give these wild berries their characteristic deep blue color.

We consciously avoid iso-glucose, gelling agents, added pectins, and citric acid – for the authentic taste of the wild blueberry.

Nutritional information per 100 g:
Energy: 312 kJ / 74 kcal
Fat: 0.8 g
of which saturates: 0.07 g
Carbohydrates: 16 g
of which sugars: 9.2 g
Protein: 0.7 g
Salt: 0 g

Cure pack: 5 jars at €7.50 = €37.50

100% wild blueberries · no added sugar · authentic fruit enjoyment