Bulk discount: From 5 jars of Ajvar Fine, only €7.50 per jar instead of €7.90.
Save €0.40 per jar. The minimum quantity applies per product. Different products are not counted together. The discount is automatically deducted in the shopping cart.

This Serbian specialty consists of 97% paprika of the old Kurtovka variety. Jelena's parents produce this paprika in their family business in southern Serbia. From sowing to gentle processing and filling the jars – all steps are carried out with loving craftsmanship.
The fertile loess soil in the southern Morava valley, mindfulness and sustainability in dealing with the soil and plants, as well as the decades-long family tradition, are prerequisites for the flourishing of this sun-drenched paprika.
Plant info:
One plant yields approx. 700 – 800 g of fruit, which are harvested at different times depending on ripeness. Approximately one third of the harvest is kept as seeds for the next year.

Jelena's Ajvar contains 97% red paprika.

Serving suggestion:
pure as a dip with cheese, with leafy salads, with avocado, as a side dish to grilled meat, with pasta, with potatoes or rice, as a spread on the pizza crust, as a bread spread

Taste the unadulterated nature and the loving craftsmanship.

Ingredients: 97% red paprika from southern Serbia, rock salt, sunflower oil, wild oregano and a lot of love

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Average nutritional value per 100 g:
E: 292 kJ / 570 kcal
Carbohydrates 9 g
of which sugar 3.6 g
Protein 1.4 g
Salt 1.1 g
Fat 3.1 g 

Apricot Jam – Heirloom Variety – 100% Fruit

Sun-ripen apricots from southern Serbia – natural, authentic and pure

Discover the distinctive taste of an heirloom apricot variety from southern Serbia. Our sun-ripened apricots are carefully selected and prepared by hand into an aromatic fruit jam.

The natural sweetness, intense fruit aroma and beautiful golden-orange colour make our apricot jam a special delicacy from our farm shop.

100% apricots – no added sugar, no gelling agents, no added pectin and no added citric acid.

Heirloom apricot varieties – authentic plant diversity

Heirloom apricot varieties stand for traditional fruit diversity and characteristic taste properties.

Apricots are known for their natural diversity of carotenoids and polyphenols. Particularly characteristic is beta-carotene, a natural plant pigment that contributes to the golden-orange colour of the fruit.

Various organic fruit acids and other secondary plant compounds are also part of the natural composition of apricots.

Through our careful, artisanal preparation, we aim to preserve the authentic fruit flavour and the special properties of this heirloom apricot variety as much as possible.

Enjoy naturally – combine versatilely

Our apricot jam tastes particularly good:

• Straight from the spoon

• As a fruity bread spread

• In muesli, porridge or millet porridge

• With natural yoghurt or plant-based yoghurt alternatives

• As a fruity addition to desserts and sweet treats

What makes our apricot jam special

• 100% apricots of an heirloom variety

• No added sugar – naturally contains sugar

• No gelling agents

• No added pectin

• No added citric acid

• No artificial flavours or colours

• Carefully prepared by hand

• Produced on our own farm

Ingredients

100% apricots.

Naturally contains sugar.

Average nutritional values per 100 g

Also available as a 5-jar health course package

5 jars for €37.50

For everyone who would like to regularly enjoy the authentic taste of this special apricot variety.

Recommended intake: 2 × 3 teaspoons daily.

Heirloom apricot variety · 100% fruit · Handcrafted · No added sugar

A piece of southern Serbian sunshine – the sun of Serbia in a jar.

Violet Flame – Salad with Aronia Berries, Carrots, and Chili - 350 g

Fruity-tart, spicy, and with a delicate heat. 

Aronia berries give our “Violet Flame” salad its dark color and a unique depth of flavor. Their tart fruit notes meet the mild sweetness of heirloom carrots. Wild apple cider vinegar adds fresh acidity, garlic provides savoriness, and chili adds a fiery accent.

The ingredients are lightly simmered in wild apple cider vinegar. The carrots remain visible as pieces – giving “Violet Flame” a textured bite. It works perfectly as a side dish for savory meals, on an appetizer platter, or as a small snack.

What is inside aronia berries? Fresh aronia berries naturally contain polyphenols, including anthocyanins, proanthocyanidins, and phenolic acids. Vitamin C and potassium are also found in fresh berries. The amounts of these substances in the finished salad have not been determined.

Ingredients: Heirloom carrots, aronia berries, garlic, chili, and wild apple cider vinegar.

Nutritional values per 100 g: Energy 212.18 kJ / 50.55 kcal; Fat 2.11 g, of which saturates 0.52 g; Carbohydrates 7.21 g, of which sugars 3.64 g; Protein 0.68 g; Salt 1.99 g.

Sour Cherry Puree – 95% Fruit

Wild fruitiness from southern Serbia – with psyllium husk and no added sugar

Small sour cherries. Intense flavor. Only two natural ingredients.

Our sour cherry trees in southern Serbia bear small, particularly aromatic fruit with a distinctive balance of fruity tartness and natural sour cherry flavor.

These carefully selected fruits are made into our Sour Cherry Puree with 95% Fruit, complemented by 5% psyllium husk. This gives the puree its pleasantly creamy consistency – without added pectin or other gelling agents.

The result is an authentic fruit specialty made in-house, which delights with its intense flavor and simple recipe.

Sour cherries – an authentic variety of natural plant compounds

Sour cherries are known for their natural variety of anthocyanins, polyphenols, and organic fruit acids.

Anthocyanins are natural plant pigments that give the fruit its intense red color. Together with the characteristic fruit acids and other plant components, they give sour cherries their unmistakable character.

Our goal is to preserve this authentic fruit flavor as much as possible through careful processing.

Psyllium husk – natural plant fiber

Psyllium husk is characterized by its natural swelling properties. It absorbs liquid and gives our sour cherry puree its pleasantly soft, spreadable consistency.

This creates a special fruit puree with only two ingredients – without added water, added pectin, or other gelling agents.

Gently processed at a maximum of 55°C

During production, our sour cherry puree is heated to a maximum of 55°C.

This careful processing reflects our philosophy: to produce authentic foods with the most unadulterated fruit flavor possible and as few ingredients as possible.

Enjoy it in many ways

Our sour cherry puree tastes particularly good:

• Straight from the spoon

• As a fruity, tart spread

• In muesli, porridge, or millet porridge

• With natural yogurt or plant-based yogurt alternatives

• As a special addition to desserts

What makes our sour cherry puree special

• 95% aromatic sour cherries from southern Serbia

• 5% psyllium husk

• Only two ingredients

• No added sugar – naturally contains sugar

• No added water

• No added pectin

• No added gelling agents

• Processed at a maximum of 55°C

• Made in-house

Ingredients

95% sour cherries, 5% psyllium husk.

Naturally contains sugar.

Average nutritional values per 100 g

Net weight per jar: 215 g

Small package – authentic sour cherry enjoyment

Enjoy our sour cherry puree as a special addition to a varied diet – for breakfast, as a snack, or simply on its own.

95% sour cherries · 5% psyllium husk · No added sugar · Gently processed

Authentic foods – the Serbian sun in a jar.

"Moravka" Plum Butter – 350 g

100% fruit · no added sugar · traditionally prepared over a wood-burning stove

Our plum butter is made from sun-ripened plums of the heirloom variety "Moravka." The fruit comes from Southern Serbia, is hand-picked and processed on the very same day.

The fertile loess soil in the Morava Valley, careful stewardship of the land and plants, and decades of family tradition define the unique character of this heirloom plum variety.

Following traditional methods, the butter is prepared slowly over a wood-burning stove – 100% fruit and no added sugar.

Ingredients: 100% Moravka variety plums.

Nutritional information per 100 g:

Energy: 607 kJ / 143 kcal
Fat: 0 g
of which saturates: 0 g
Carbohydrates: 35 g
of which sugars: 23 g
Protein: 0.6 g
Salt: 0.15 g

Heirloom variety · 100% fruit · hand-processed · no added sugar · prepared over a wood-burning stove

Jelena’s Ajvar Salad with Garlic & Apple Cider Vinegar

Heirloom Kurtovka Peppers from Southern Serbia

Jelena’s Ajvar Salad is made from 95% sun-ripened red peppers of the heirloom Kurtovka variety. The peppers grow in the fertile Morava Valley in Southern Serbia and are processed traditionally by hand at Jelena’s parents' family farm.

Unlike classic Ajvar spread, the pieces of pepper remain intact. Garlic, parsley, and apple cider vinegar give the salad its savory, fruity flavor.

About 2 kg of fresh Kurtovka peppers are used for one jar.

Ideal on its own, as a salad or dip, as well as a side dish for cheese, grilled meat, potatoes, rice, or pasta.

Ingredients: 95% red Kurtovka peppers, garlic, parsley, apple cider vinegar, rock salt, sunflower oil.

Traditionally handmade in Southern Serbia.

Average nutritional values per 100 g:
Energy: 292 kJ / 70 kcal
Carbohydrates: 9 g
of which sugars: 3.6 g
Protein: 1.4 g
Salt: 1.1 g
Fat: 3.1 g

Ajvar Chilli, 215 g – medium-hot
The medium-hot chilli version of Jelena’s roasted pepper spread made from Kurtovka peppers. Perfect as a spread, dip, or side dish for rice and pasta.

Jelena’s Ajvar with Chilli
This Serbian specialty consists of 95% peppers of the traditional Kurtovka variety. Jelena’s parents produce this pepper spread in their family business in Southern Serbia. From sowing to careful processing and filling the jars – every step is carried out with loving, artisanal care.
The fertile loess soil in the southern Morava valley, mindfulness and sustainability in the treatment of the soil and plants, and decades of family tradition are the prerequisites for the thriving of these sun-drenched peppers.
Plant Info: A single plant yields approx. 700 – 800 g of fruit, which are harvested at different times depending on their ripeness. About one-third of each harvest is reserved as seeds for the following year.
Jelena’s Ajvar contains 95% red peppers. Aside from sunflower oil, rock salt, and wild oregano as seasoning, there are no additives whatsoever.
Serving suggestion:
on its own as a dip for cheese, with leaf salads, with avocado, as a side dish for grilled meat, with pasta, potatoes, or rice, as a spread on pizza dough, or as a bread spread

Ingredients: 95% red peppers from Southern Serbia, rock salt, sunflower oil, wild oregano, and lots of love

1 jar contains approx. 1 kg of fresh peppers

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Average nutritional value per 100 g:
Energy: 292 kJ / 570 kcal
Carbohydrates 9 g
thereof sugar 3.6 g
Protein 1.4 g
Salt 1.1 g
Fat 3.1 g